Apple Music Festival

The Apple Music Festival, staged by Apple in London, ran annually from 2007 to 2016, initially under the name iTunes Festival. After starting at the Institute of Contemporary Arts and then KOKO in Camden, it settled at the Roundhouse from 2009 onward, offering free, invitation-only concerts. Artists such as Amy Winehouse, Adele, Lady Gaga, Coldplay and Ed Sheeran performed there before Apple ended the event after its tenth edition.