Popload Festival

Launched in 2013 in São Paulo by the Popload cultural platform, this festival made its mark from the start with a debut headlined by the British trio The xx. Held in Ibirapuera Park, it offers a curated lineup of international rock, pop and alternative music, having hosted acts like Tame Impala, Iggy Pop, Wilco and Patti Smith over the years. Known for its polished production, it is now part of the Time For Fun entertainment group.