Seoul Festa

Seoul Festa takes place each spring across several downtown districts of Seoul, including Myeong-dong and the banks of the Han River, combining concerts, street performances and cultural activities. Launched in the early 2020s, the event has grown from a K-pop-centered format into a broader celebration of the capital's culture and tourism appeal. The program mixes large-scale stage shows with hangeul calligraphy workshops and food stalls showcasing Seoul's street cuisine.