The Town

The Town is a music festival created by Brazilian entrepreneur Roberto Medina, also the founder of Rock in Rio, first held in 2023 at the Autódromo de Interlagos in São Paulo. Spread across several days and multiple stages, it offers an eclectic lineup spanning pop, rock, rap and electronic music, featuring both international and Brazilian headliners. The event stands out for the scale of its production and the breadth of its musical styles, drawing on Medina's experience running large-scale festivals.