MU:CON

MU:CON is a music-industry business platform held in Seoul by South Korea's Ministry of Culture and the Korea Creative Content Agency, combining daytime conferences, workshops and business matching with evening artist showcases. It takes place across the Itaewon and Hannam-dong neighborhoods, where emerging Korean acts perform for international industry professionals and labels. The event is designed to connect South Korea's music scene, K-pop included, with the global market.