Pepsi Music Festival

Pepsi Music Festival is an Argentine rock festival that began in Buenos Aires in 2003 as Quilmes Rock before being renamed Pepsi Music in 2005 following a sponsorship change. Held at the Obras stadium over roughly ten days each year, it brought together leading Argentine rock acts alongside international artists, at one point drawing more than 200,000 attendees across its run. It grew into one of the country's most significant music festivals.